Your Privacy Matters

At Utiltag, we believe in transparency and respect for your privacy. We collect only the data necessary to provide our queue management service, and we never sell your information. Data that is no longer needed is promptly deleted.

Privacy Policy

Last Updated: 9 January 2026

1. Information We Collect

Account Information

When you create an Utiltag account, we collect your name, email address, business name, and account preferences. Payment information is processed securely through trusted third-party payment providers (such as Stripe) and is not stored on our servers.

Queue Data

When customers join your queue, we collect the information you choose to gather, which may include customer names, phone numbers, party sizes, and any custom fields you configure. This data is used solely to manage your queue and provide notifications. Queue entries are automatically deleted after they are completed or cancelled, based on your configured retention settings.

Analytics Data

We collect anonymous, aggregated analytics to power your queue dashboard. This includes metrics such as average wait times, peak hours, queue volumes, and service efficiency. All analytics data is fully anonymized and cannot be traced back to individual customers. This helps you understand patterns and improve your service without compromising customer privacy.

Technical Information

We automatically collect certain technical information when you use our service, including IP addresses, browser type, device information, and access times. This information helps us maintain security and improve the Service.

2. How We Use Your Information

We use the information we collect to:

Provide and maintain the queue management service
Send queue notifications to your customers (SMS, email, or push notifications)
Generate anonymous analytics for your queue dashboard
Process payments and manage your subscription
Communicate with you about your account and service updates
Provide customer support and respond to inquiries
Detect, prevent, and address technical issues and security threats
Comply with legal obligations

3. Data Retention & Deletion

We believe in keeping data only as long as necessary:

Active queue entries: Retained only while the queue is active
Completed queue entries: Automatically deleted after your configured retention period (default: 24 hours)
Anonymous analytics: Aggregated data is retained for reporting purposes but contains no personal information
Account data: Retained while your account is active; deleted upon account closure and after any required retention period
Payment records: Retained as required by tax and financial regulations

Data that is no longer needed for its original purpose is automatically deleted. You can also manually delete data at any time through your account settings.

4. Data Protection & Security

We implement industry-standard security measures to protect your data:

All data is encrypted in transit using TLS/SSL
Data at rest is encrypted using AES-256 encryption
Access to personal data is strictly controlled and limited to authorized personnel
Regular security audits and vulnerability assessments
Secure cloud infrastructure with redundancy and backup systems

5. Data Sharing

We never sell your personal data or your customers' data to third parties. We share information only in these limited circumstances:

Service Providers: We work with trusted providers for hosting, payment processing, and communication services (SMS/email). These providers are contractually obligated to protect your data.
Legal Requirements: We may disclose information if required by law, court order, or government regulation.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
With Your Consent: We may share information for other purposes with your explicit consent.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

Access: Request a copy of your personal data
Correction: Request corrections to inaccurate or incomplete data
Deletion: Request deletion of your personal data
Export: Request your data in a portable format
Restriction: Request that we limit processing of your data
Objection: Object to certain types of data processing
Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, contact us at support@utiltag.com. We will respond within 30 days.

7. Customer Queue Privacy

For customers joining queues managed through Utiltag:

Your information is collected by the business operating the queue
Utiltag processes this data on behalf of the business to manage the queue
Your data is used only for queue management and notifications
Your queue entry data is automatically deleted after service completion
You may contact the business directly to inquire about their data practices

8. Cookies and Tracking

We use cookies and similar technologies to:

Maintain your login session and preferences
Ensure security and prevent fraud
Understand how our service is used to make improvements

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the Service.

9. International Data Transfers

Utiltag operates globally, and your data may be processed in countries other than where you are located. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws, including standard contractual clauses where required.

10. Children's Privacy

Our Service is designed for business use and is not directed at children under 16. We do not knowingly collect personal information from children. If we become aware that a child has provided personal information, we will take steps to delete it.

11. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes through email or in-app notifications. Your continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

For privacy-related inquiries or to exercise your rights, contact us at: support@utiltag.com

Sonne Solutions, Ltd.
Delaware, United States